We are delighted to announce the launch of a new programme 'Sales Leadership'. This is a unique programme designed to develop Sales Leaders who can lead and inspire their sales teams to deliver on their missions, targets and objectives )and much more). It provides a combination of leadership and sales theory, with practical application and challenges, specifically designed to enable Sales Leaders to grow and meet their business challenges. At the heart of the programme are two key concepts; transformational leadership and high performance teamwork. These leadership skills are combined with defining and executing a Sales Strategy Framework which provides all the essential tools for sales management. This is much more than just a training programme. The end-end process ensures that a multi-faceted approach is taken in order to ensure that change and embedding is completed, durable and permanent. The programme will be a joint venture between NewDawn and Perform2XL and will run for the first time in May 2021